Prompts are the questions Trakkr asks AI models about your industry. Creating effective prompts is crucial for accurate brand tracking and competitive intelligence. This guide covers everything from writing your first prompt to analyzing performance.

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What Makes a Good Prompt

Effective prompts generate lists where your brand and competitors naturally appear. They should reflect real questions people ask AI models about your industry.

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Good Prompt Characteristics

Natural Questions
  • Mirror how customers actually search and ask questions
  • Use language your target audience would use
  • Reflect real-world decision-making scenarios
Appropriate Scope
  • Broad enough that multiple brands could be mentioned
  • Specific enough to be relevant to your business
  • Generate 5-10 relevant responses consistently
Industry Relevant
  • Match your actual market position and category
  • Cover different aspects of your business (features, use cases, audiences)
  • Align with how customers discover and evaluate solutions

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Prompt Examples by Industry

Project Management:
  • “What are the best project management tools for remote teams?”
  • “Top project management software for agile development”
  • “Best collaboration tools for distributed teams”
CRM/Sales:
  • “What are the leading CRM platforms for small businesses?”
  • “Best sales automation tools for B2B companies”
  • “Top customer management software for startups”
Marketing:
  • “Best email marketing platforms for e-commerce”
  • “Top social media management tools for agencies”
  • “Leading marketing automation software for B2B”

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Creating Your First Prompts

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Step 1: Identify Your Categories

Start by listing the different ways customers might discover your brand: By Use Case
  • What problems does your product/service solve?
  • What specific tasks or goals do customers have?
  • What outcomes are customers trying to achieve?
By Audience
  • Who are your primary customer segments?
  • What industries or company sizes do you serve?
  • What user roles typically evaluate your solution?
By Features/Benefits
  • What are your key differentiators?
  • What features do customers care most about?
  • What benefits do you provide?

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Step 2: Draft Initial Prompts

Write 5-10 prompts covering different angles:
1

Start Broad

Begin with general industry questions: “What are the best [category] tools?”
2

Add Specificity

Include target audience: “Best [category] for [specific audience]”
3

Focus on Use Cases

Address specific needs: “Top [category] for [specific use case]”
4

Consider Context

Add situational elements: “Leading [category] for [specific context/constraint]“

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Step 3: Test and Refine

After your first report, analyze which prompts work best: High-Performing Prompts
  • Consistently mention your brand and relevant competitors
  • Generate diverse, relevant responses
  • Reflect actual customer decision-making
Low-Performing Prompts
  • Rarely mention your brand (may be too broad/narrow)
  • Generate irrelevant or inconsistent responses
  • Don’t reflect real customer scenarios

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Managing Your Prompts

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Adding New Prompts

1

Navigate to Prompts

Go to the Prompts section in your dashboard
2

Click 'Add New Prompt'

Use the green “Add new prompt” button
3

Write Your Prompt

Enter your question in natural language
4

Save and Activate

New prompts are automatically enabled and will run in the next daily report

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Editing Existing Prompts

  • Edit prompt text to improve performance or fix issues
  • Enable/disable prompts using the toggle switches
  • Monitor individual performance in the Prompt Summary section
  • Delete underperforming prompts that don’t provide value
Changes to prompts will be reflected in the next daily report. You cannot trigger reports immediately after making changes.

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Prompt Capacity and Limits

Current Limits
  • Most accounts can add multiple prompts (exact limits vary by plan)
  • Monitor your “Prompts enabled” count at the bottom of the page
  • Contact support if you need to increase your prompt limit
Best Practices
  • Start with 5-10 high-quality prompts rather than many mediocre ones
  • Remove prompts that consistently underperform
  • Focus on prompts that generate actionable competitive intelligence

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Understanding Prompt Performance

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Prompt Summary Metrics

Each prompt shows individual performance in your reports: Visibility Score per Prompt
  • How well you rank when mentioned for this specific prompt
  • Helps identify your strongest positioning areas
  • Shows which prompts align best with your brand strength
Presence Score per Prompt
  • What percentage of AI models mention you for this prompt
  • Indicates your “share of voice” for specific topics
  • Reveals gaps in brand awareness

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Query View Analysis

The detailed Query View shows exactly how each AI model responded: Brand Rankings
  • See your exact position in each AI model’s response
  • Compare performance across different models
  • Identify which models favor your brand
Competitor Mentions
  • Discover who AI models consider your competition
  • See which competitors appear most frequently
  • Identify emerging threats or opportunities
Response Patterns
  • Understand why AI models rank brands in specific orders
  • Learn what context or framing generates better results
  • Identify language or positioning opportunities

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Prompt Optimization Strategies

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Improving Low-Performing Prompts

If you’re rarely mentioned:
  • Broaden the prompt - may be too specific to your niche
  • Change the context - try different use cases or audiences
  • Check relevance - ensure the prompt matches your actual market
  • Consider brand awareness - you may not be known for this specific area
If you’re mentioned but ranked poorly:
  • Analyze top competitors - what positioning do they have?
  • Refine targeting - focus on areas where you’re stronger
  • Consider prompt framing - how the question is asked matters
  • Look for differentiation - prompts highlighting your unique strengths

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Creating Prompt Variations

Test different versions of similar questions: Audience Variations
  • “Best [tool] for startups” vs “Best [tool] for enterprises”
  • “Top [service] for small businesses” vs “Leading [service] for large companies”
Context Variations
  • “Best [product] for beginners” vs “Professional [product] recommendations”
  • “Most affordable [solution]” vs “Premium [solution] options”
Outcome Variations
  • “Tools to increase productivity” vs “Software for team collaboration”
  • “Solutions for cost reduction” vs “Platforms for growth”
Industry Trends
  • Update prompts to reflect current market focus
  • Add prompts around emerging technologies or methods
  • Consider seasonal business cycles
Current Events
  • Reference recent industry changes or challenges
  • Include prompts about new regulations or standards
  • Address evolving customer needs

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Common Prompt Issues

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”My brand never appears”

Possible causes:
  • Prompts too broad (asking about entire market vs. your segment)
  • Brand not well-known in AI training data
  • Using different brand name variations
  • Targeting wrong audience or use case
Solutions:
  • Try more specific prompts targeting your actual market
  • Test prompts where you know you should appear
  • Check if AI models know your brand by variations of your name
  • Consider whether your brand has sufficient online presence

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”Inconsistent results across models”

Why this happens:
  • Different AI models have different training data and cutoff dates
  • Models may specialize in different types of knowledge
  • Some models favor certain types of brands or companies
What to do:
  • This is normal - focus on overall trends
  • Look for patterns in which models favor your brand
  • Don’t optimize for just one model

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”Competitors I don’t recognize”

Understanding new competitors:
  • AI models may identify emerging or adjacent competitors
  • Brands from related industries may appear in broad prompts
  • International competitors might be included
  • Consider if these represent real competitive threats

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Report Timing and Updates

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When Reports Run

  • Daily automatic reports include all active prompts
  • New prompts are included in the next day’s report
  • Edited prompts use the new version in subsequent reports
  • No manual triggering - reports run on a fixed daily schedule

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Making Changes

  • Edit prompts anytime in the Prompts section
  • Changes take effect in the next daily report
  • Historical data remains unchanged for past reports
  • Trends update as new data comes in with modified prompts
Start with broader prompts to understand your competitive landscape, then add more specific prompts to target particular market segments or use cases.

Understanding Your Scores

Learn how prompt performance affects your overall visibility and presence scores

Reading Your Reports

Discover how to interpret your dashboard and track performance trends over time