> ## Documentation Index
> Fetch the complete documentation index at: https://trakkr.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Quick Start Guide

> Set up your first brand tracking and generate your first AI visibility report in under 5 minutes

Get your first AI brand tracking report in just a few minutes. This guide walks you through Trakkr's setup process and helps you understand your results.

<Note>
  Want to understand how Trakkr works before diving in? Check out [How Trakkr Works](/getting-started) to learn the core concepts.
</Note>

## The Setup Process

When you first sign up or add a new brand, Trakkr guides you through a 5-step setup process:

<Steps>
  <Step title="Reading Your Site">
    Trakkr analyzes your website to understand your brand and industry context
  </Step>

  <Step title="Brand Information">
    Confirm your brand name and description
  </Step>

  <Step title="Choose Your Prompts">
    Select or create prompts relevant to your industry
  </Step>

  <Step title="Running Your First Report">
    Trakkr queries AI models with your prompts (takes about 30 seconds)
  </Step>

  <Step title="Setup Complete">
    Your dashboard is ready with your first report data
  </Step>
</Steps>

## Step 1: Website Analysis

Trakkr automatically reads and analyzes your website to:

* Understand your industry and business context
* Identify relevant keywords and topics
* Suggest appropriate prompts for tracking

This step happens automatically when you provide your website URL.

## Step 2: Brand Information

### Brand Name

Enter your primary brand name exactly as you want it tracked:

* Use your official brand name (e.g., "Nike", "Salesforce", "Shopify")
* Avoid taglines or descriptive text
* Match how customers typically refer to your company

### Brand Description

Provide a brief description of what your company does. This helps Trakkr:

* Suggest relevant industry prompts
* Better understand your competitive landscape
* Improve tracking accuracy

## Step 3: Choosing Your Prompts

Trakkr will suggest prompts based on your website analysis, or you can create custom ones.

### Pre-suggested Prompts

Based on your industry, you'll see relevant prompts like:

* "What are the best \[your industry] tools for teams?"
* "Top 10 \[your category] solutions for small businesses"
* "Best \[your product type] for \[target audience]"

### Creating Custom Prompts

If you want to add your own prompts, follow these guidelines:

**Good Prompt Examples:**

* "What are the best project management tools for teams?"
* "Top CRM software solutions for small businesses"
* "Best running shoe brands for marathons"
* "Most reliable email marketing platforms"

**Avoid These:**

* Prompts too specific to your brand ("Why is \[YourBrand] the best?")
* Yes/no questions that don't generate lists
* Overly narrow queries that won't mention competitors

<Tip>
  Start with 3-5 broad prompts that cover different aspects of your industry. You can always add more later. See [Working with Prompts](/working-with-prompts) for detailed guidance on creating effective queries.
</Tip>

## Step 4: Your First Report Generation

Once you've set up your prompts, Trakkr immediately runs your first report:

* **Queries 6 AI models** (OpenAI, Anthropic, Gemini, Grok, DeepSeek, Meta)
* **Takes about 30 seconds** to complete
* **Analyzes all responses** and calculates your [Visibility and Presence scores](/understanding-scores)
* **Identifies competitors** mentioned alongside your brand (explore them on the [Competitors page](/competitors))

<Note>
  This initial report gives you immediate results. Going forward, reports will run automatically every day.
</Note>

## Step 5: Understanding Your Results

Your dashboard will immediately show:

### Overview Metrics

These are the two most important metrics Trakkr tracks. Learn more in [Understanding Scores](/understanding-scores).

**Visibility Score (0-100)**

* How prominently your brand appears when mentioned
* Higher scores = better positioning in AI responses
* Based on your ranking across all prompts and models
* Score of 70+ indicates strong positioning

**Presence Score (0-100%)**

* What percentage of queries mention your brand
* Your "share of voice" in AI conversations
* Shows how often AI models think of your brand
* Score of 50%+ indicates good market recognition

### Dashboard Sections

Explore these key areas of your Trakkr dashboard:

<CardGroup cols={2}>
  <Card title="Overview" icon="chart-line" color="#0e9373" href="/reading-reports">
    Your main visibility and presence scores with trend data
  </Card>

  <Card title="Competitors" icon="users" color="#0e9373" href="/competitors">
    Brands that AI models mention alongside yours
  </Card>

  <Card title="Prompts" icon="message-question" color="#0e9373" href="/working-with-prompts">
    Manage your tracking prompts and see individual performance
  </Card>

  <Card title="Sentiment" icon="heart" color="#0e9373" href="/sentiment-analysis">
    How AI models perceive your brand vs competitors
  </Card>
</CardGroup>

## Interpreting Your First Results

### Strong Performance Indicators

* **Visibility Score 70+** - You appear prominently when mentioned
* **Presence Score 50%+** - Good share of voice in your industry
* **Top 3 rankings** - AI models consistently rank you highly
* **Multiple model mentions** - You appear across different platforms

### Areas to Investigate

* **Low visibility, high presence** - You're mentioned but not prominently. Focus on improving content quality and authority to boost rankings.
* **High visibility, low presence** - You rank well but aren't mentioned often. Consider adding more prompts or running [Prompt Research](/prompt-research) to find relevant queries.
* **Missing from key prompts** - Consider why AI models don't mention you. A [Technical Audit](/technical-audit) can identify crawlability issues.
* **Strong competitors** - Analyze what competitors are doing differently using the [Competitors page](/competitors) to understand their strategy.

## After Setup: Your First Week with Trakkr

Now that you have your first report, here's how to get the most value from Trakkr in your first week:

<Steps>
  <Step title="Day 1-2: Understand Your Baseline">
    Review your [Visibility and Presence scores](/understanding-scores) and identify your current competitive position. Check the [Reading Reports guide](/reading-reports) to understand all the metrics available.
  </Step>

  <Step title="Day 3-4: Analyze the Competition">
    Dive into the [Competitors page](/competitors) to see who appears alongside your brand and how you rank against them. Look for patterns in who consistently outranks you.
  </Step>

  <Step title="Day 5-6: Optimize Your Prompts">
    Review which prompts perform well and which don't. Read [Working with Prompts](/working-with-prompts) to refine your tracking strategy and ensure you're monitoring the right queries.
  </Step>

  <Step title="Day 7: Plan Your Strategy">
    Based on your first week's data, identify 2-3 areas to focus on. Consider running [Prompt Research](/prompt-research) to discover more queries your audience asks.
  </Step>
</Steps>

<Tip>
  Don't expect immediate changes in your scores. AI visibility is a long-term game. Focus on understanding the data first, then implementing improvements over weeks and months.
</Tip>

## Common First-Time Questions

<AccordionGroup>
  <Accordion title="Why didn't my brand appear in some prompts?">
    This is completely normal and can happen for several reasons:

    * **Prompts may be too broad** - Generic queries like "best software" might not mention niche brands
    * **Brand recognition** - Newer or specialized brands may have lower AI awareness
    * **Different naming** - AI might know you by a variation of your brand name
    * **Market positioning** - You might not be top-of-mind for those specific queries

    Try using more specific prompts that target your actual market segment. See [Working with Prompts](/working-with-prompts) for guidance on creating effective queries.
  </Accordion>

  <Accordion title="How often do new reports run?">
    * **Daily automatic reports** run every morning after your initial setup
    * **New prompts** you add are included in the next day's report
    * **Historical data** builds over time, enabling trend analysis
    * **No manual triggering** - reports run on a fixed schedule

    Learn more about report timing in [Reading Reports](/reading-reports).
  </Accordion>

  <Accordion title="My scores seem low. Is that bad?">
    Not necessarily! Context matters:

    * **New brands** typically start with lower scores
    * **Niche markets** may have inherently lower visibility
    * **Strong competitors** can suppress scores in crowded markets
    * **Baseline is key** - use your starting scores to measure improvement

    Focus on upward trends over time rather than absolute numbers. See [Understanding Scores](/understanding-scores) for benchmarks.
  </Accordion>

  <Accordion title="How do I improve my visibility?">
    Improving AI visibility is a multi-faceted effort:

    * **Content optimization** - Make your site more crawlable and informative
    * **Technical improvements** - Run a [Technical Audit](/technical-audit) to fix issues
    * **Citation building** - Get mentioned in authoritative sources AI models reference
    * **Consistent quality** - Publish expert content that establishes authority

    Consider using [Optimize Content](/optimize-content) to get specific recommendations for improvement.
  </Accordion>

  <Accordion title="Can I track multiple brands?">
    Yes! You can add multiple brands to your account:

    * **Free plan**: 1 brand
    * **Growth plan**: 1 brand + additional brands at \$39/month each
    * **Scale plan**: 10 brands included + additional brands at \$39/month each

    See the [Plans page](/plans) for full details on multi-brand tracking.
  </Accordion>
</AccordionGroup>

## Discover More Features

Once you're comfortable with the basics, explore Trakkr's advanced features:

<CardGroup cols={2}>
  <Card title="Prompt Research" icon="magnifying-glass" color="#0e9373" href="/prompt-research">
    Discover 500+ queries related to your brand that you might want to track
  </Card>

  <Card title="Citations" icon="quote-left" color="#0e9373" href="/citations">
    See which sources AI models reference when answering questions about you
  </Card>

  <Card title="Technical Audit" icon="wrench" color="#0e9373" href="/technical-audit">
    Get actionable recommendations to make your site more AI-friendly
  </Card>

  <Card title="Optimize Content" icon="sparkles" color="#0e9373" href="/optimize-content">
    Analyze specific pages and get AI-optimized improvement suggestions
  </Card>

  <Card title="Sentiment Analysis" icon="heart" color="#0e9373" href="/sentiment-analysis">
    Track how AI models perceive your brand across trust, quality, and innovation
  </Card>

  <Card title="Crawler Analytics" icon="spider" color="#0e9373" href="/crawler-analytics">
    Monitor which AI crawlers are visiting your website and how often
  </Card>
</CardGroup>

## Next Steps

<CardGroup cols={2}>
  <Card title="Understanding Scores" icon="chart-bar" color="#0e9373" href="/understanding-scores">
    Learn exactly how Visibility and Presence scores are calculated
  </Card>

  <Card title="Reading Reports" icon="file-chart-line" color="#0e9373" href="/reading-reports">
    Master your dashboard and interpret performance trends
  </Card>

  <Card title="Working with Prompts" icon="message-question" color="#0e9373" href="/working-with-prompts">
    Create effective prompts that capture your market position
  </Card>

  <Card title="Troubleshooting" icon="life-ring" color="#0e9373" href="/troubleshooting">
    Get help if you're not seeing expected results
  </Card>
</CardGroup>