> ## Documentation Index
> Fetch the complete documentation index at: https://trakkr.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Working with Prompts

> Learn how to create effective prompts, manage your tracking queries, and interpret prompt performance to maximize your AI brand visibility

Prompts are the questions Trakkr asks AI models about your industry. Strong prompts reflect real user questions and produce consistent brand/competitor mentions. This guide shows how to write, manage, and interpret prompts—plus how to tag them for aggregate reporting.

## What Makes a Good Prompt

**Natural questions**

* Mirror how customers actually ask
* Use audience language
* Reflect real decision scenarios

**Appropriate scope**

* Broad enough for multiple brands
* Specific enough to stay relevant
* Consistently yields \~5–10 relevant results

**Industry-relevant**

* Matches your market/category
* Covers features, use cases, audiences
* Aligns with how customers discover/evaluate solutions

## Prompt Examples by Industry

<Tabs>
  <Tab title="SaaS/Software">
    **Project Management**

    * "What are the best project management tools for remote teams?"
    * "Top project management software for agile development"
    * "Best collaboration tools for distributed teams"

    **CRM/Sales**

    * "What are the leading CRM platforms for small businesses?"
    * "Best sales automation tools for B2B companies"
    * "Top customer management software for startups"

    **Marketing**

    * "Best email marketing platforms for e-commerce"
    * "Top social media management tools for agencies"
    * "Leading marketing automation software for B2B"
  </Tab>

  <Tab title="E-commerce/Retail">
    **Fashion/Apparel**

    * "Best online clothing stores for sustainable fashion"
    * "Top athletic wear brands for running"
    * "Where to buy quality business attire online"

    **Consumer Products**

    * "Best kitchen appliance brands for home cooks"
    * "Top coffee brands for home brewing"
    * "Most reliable electronics brands for consumers"

    **Services**

    * "Best meal delivery services for busy families"
    * "Top subscription box services for beauty products"
    * "Leading home improvement service platforms"
  </Tab>

  <Tab title="Professional Services">
    **Consulting**

    * "Best consulting firms for digital transformation"
    * "Top strategy consulting companies for startups"
    * "Leading management consulting firms for healthcare"

    **Agencies**

    * "Best marketing agencies for B2B SaaS companies"
    * "Top digital agencies for e-commerce brands"
    * "Leading PR firms for technology companies"

    **Legal/Financial**

    * "Best law firms for startup legal services"
    * "Top accounting firms for small businesses"
    * "Leading financial advisory services for entrepreneurs"
  </Tab>

  <Tab title="Consumer Brands">
    **Food & Beverage**

    * "Best coffee roasters for specialty coffee"
    * "Top healthy snack brands for fitness enthusiasts"
    * "Leading organic food brands for families"

    **Health & Wellness**

    * "Best fitness equipment brands for home gyms"
    * "Top supplement brands for athletes"
    * "Leading wellness apps for mental health"

    **Lifestyle**

    * "Best travel gear brands for digital nomads"
    * "Top outdoor equipment companies for hiking"
    * "Leading home decor brands for modern apartments"
  </Tab>
</Tabs>

## Creating Your First Prompts

**Step 1: Identify your categories**

* *By use case*: problems solved, tasks/goals, desired outcomes
* *By audience*: segments, industries/company sizes, evaluator roles
* *By features/benefits*: differentiators, most-valued features, benefits

**Step 2: Draft initial prompts (5–10)**

<Steps>
  <Step title="Start broad">
    "What are the best \[category] tools?"
  </Step>

  <Step title="Add specificity">
    "Best \[category] for \[audience]"
  </Step>

  <Step title="Focus on use cases">
    "Top \[category] for \[use case]"
  </Step>

  <Step title="Consider context">
    "Leading \[category] for \[context/constraint]"
  </Step>
</Steps>

**Step 3: Test & refine**

* *High-performing*: mention you + relevant competitors; diverse, relevant answers; mirrors real decisions
* *Low-performing*: too broad/narrow; inconsistent/irrelevant; not customer-true

## Managing Your Prompts

**Add new prompts**

<Steps>
  <Step title="Navigate to Prompts">
    Open the Prompts section in your dashboard
  </Step>

  <Step title="Click 'Add new prompt'">
    Use the green button
  </Step>

  <Step title="Write your prompt">
    Enter a natural-language question
  </Step>

  <Step title="Save & activate">
    New prompts auto-enable and run in the next daily report
  </Step>
</Steps>

**Edit existing prompts**

* Edit prompt text
* Enable/disable with toggles
* Monitor individual performance in **Prompt Summary**
* Delete underperformers

<Warning>
  Changes appear in the next daily report. You cannot trigger reports immediately.
</Warning>

**Prompt capacity & limits**

* Most accounts can add multiple prompts (limits vary by plan, but is up to 50)
* Contact [mack@trakkr.ai](mailto:mack@trakkr.ai) to increase limits if needed, or explore the [Enterprise](https://trakkr.ai/enterprise) offering

**Best practices**

* Start with 5–10 high-quality prompts
* Remove consistent underperformers
* Focus on prompts that yield actionable competitive intelligence

## Understanding Prompt Performance

**Prompt Summary metrics**

* *Visibility Score per Prompt*: how well you rank when mentioned; shows strongest positioning; aligns prompts to brand strength
* *Presence Score per Prompt*: % of models that mention you; your share of voice; reveals awareness gaps

**Query View analysis**

* *Brand rankings*: exact position per model; cross-model comparison; see which models favor you
* *Competitor mentions*: who models consider competitors; frequency; emerging threats/opportunities
* *Response patterns*: why ordering happens; context/framing that helps; language/positioning opportunities

## Prompt Optimization Strategies

**Improve low-performers**

*If rarely mentioned:*

* Broaden prompt
* Change context (use cases/audiences)
* Check market relevance
* Consider brand awareness for that area

*If mentioned but ranked poorly:*

* Analyze top competitors’ positioning
* Refine targeting to strengths
* Adjust framing
* Highlight differentiation

**Create prompt variations**

* *Audience*: "Best \[tool] for startups" vs "…for enterprises"
* *Context*: "Best \[product] for beginners" vs "Professional \[product] recommendations"
* *Outcome*: "Increase productivity" vs "Team collaboration"; "Cost reduction" vs "Growth"

**Seasonal & trending prompts**

* *Industry trends*: update for current focus; add emerging tech/methods; reflect seasonality
* *Current events*: new regulations/standards; industry changes; evolving needs

## Common Prompt Issues

**"My brand never appears"**

* *Causes*: too broad; weak training-data awareness; name variations; wrong audience/use case
* *Fixes*: get specific to your market; test known-fit prompts; check brand-name variants; assess online presence

**"Inconsistent results across models"**

* *Why*: different training data & cutoffs; specialization; brand/model biases
* *Do*: treat as normal; focus on trends; don’t over-optimize for one model

**"Competitors I don't recognize"**

* Emerging/adjacent brands; related industries; international players—evaluate if truly competitive

## Report Timing & Updates

**When reports run**

* Daily automatic reports include all active prompts
* New prompts appear next day
* Edited prompts use the new text in subsequent reports
* No manual triggering (fixed daily schedule)

**Making changes**

* Edit anytime in Prompts
* Changes take effect in the next daily report
* Historical data stays unchanged
* Trends update as new data arrives

<Tip>
  Start broad to map the landscape, then layer specific prompts for segments and use cases.
</Tip>

## Prompt Tags

Prompt tags let you **group related prompts** (e.g., by product line, service, campaign, or market) so you can **measure performance at an aggregate level**—not just per prompt. This is especially valuable when a single brand spans **multiple products or services**, because you can view how each area performs across all the questions you track.

You **create and manage tags** on the [Prompts](https://trakkr.ai/prompts) page. Tags can be **assigned to prompts one at a time** when you’re editing individual rows, or **applied in bulk** to speed up large updates.

Once tags are in place, the **Tags section** of your dashboard shows **visibility aggregated by tag**, giving you a clean, high-level read on how a product or theme is performing. You can also **filter your Prompts table by tag** to focus the view on a specific product, service, or initiative—making day-to-day analysis faster.

<Steps>
  <Step title="Create tags on the Prompts page">
    Open the [Prompts](https://trakkr.ai/prompts) page, create tags you’ll use for grouping (e.g., “Enterprise”, “Payments”, “EU Market”). You can do this in each prompt row, or by using Manage Tags.
  </Step>

  <Step title="Assign tags to prompts">
    Apply tags manually (one at a time) while editing, or use bulk assignment to update many prompts at once.
  </Step>

  <Step title="Analyze by tag">
    Use the Tags section to see aggregate visibility and filter the Prompts table by tag for easier viewing.
  </Step>
</Steps>

***

<Card title="Understanding Your Scores" icon="chart-bar" href="/understanding-scores">
  Learn how prompt performance affects your overall visibility and presence scores
</Card>

<Card title="Reading Your Reports" icon="file" href="/reading-reports">
  Discover how to interpret your dashboard and track performance trends over time
</Card>